Friday, October 23, 2026
10 stories · 3 topics · 9 outlets
Answer Engines
3Pichai Says AI Agents Will Click Through Pages And Use Protocols
Google chief executive Sundar Pichai said he expects AI agents to reach websites both by browsing pages and through protocols, and that protocols scale better but will take longer to build. Search Engine Journal reports the remarks.
How Feature Upvote fixed Google’s wrong AI Overview answer
Semrush published a case study on how the feedback tool Feature Upvote corrected an incorrect fact Google's AI Overview gave about its API, a fix the company says took days. The post walks through what the company changed to get the AI Overview to say it offers an API.
Agent-to-Agent Marketing
3MyBest survey: 72% of shoppers who used generative AI in the past six months want automatic ordering
MarkeZine reports a MyBest survey finding that 72% of people who had used generative AI for shopping in the previous six months said they want to use automatic ordering. The item gives no sample size or further detail.
1Password launches a way for AI agents to log in on your behalf without seeing your password
1Password launched a feature that lets AI agents sign in to a customer's personal accounts on the customer's behalf while keeping the credentials that secure those accounts private, TechCrunch reports.
In the agentic commerce era, how e-commerce brands should respond
A TBWA digital marketing column says AI agents are moving past recommending products to searching, comparing, checking delivery terms and paying, and cites Korean figures: the column reports Naver's shopping AI agent has lifted transaction value 82% since its June launch and conversation volume 60% as of September. It argues e-commerce brands need product data and page structures an agent can read, extending existing GEO work on accessibility, structure and trust.
Research & Data
43 New Studies Suggest AI Visibility & Search Not Worth Investing In
Search Engine Roundtable rounds up three studies published in the past week, all of which found that AI search services send a small fraction of the traffic and conversions that Google Search sends. The post says the findings call into question the time, money and resources spent on AI visibility.
GEO is a distraction
Marie Haynes looked at 12 months of GA4 data from 100 websites and concluded that chasing visibility inside AI answers misses where the return is as the web becomes agentic. She argues that AI is rewriting how the internet works, but that GEO as commonly sold is a distraction from the agentic web.
AI Search Is Not a Distraction, It’s a Branding Channel
Mike King takes on three studies that found AI assistants send very little traffic, from Marie Haynes, SEO Works and Kevin Indig, and argues they grade a brand channel with a traffic ruler. The volume figures are sound, he writes, but AI answers work more like advertising than like a source of clicks.
Rank Tracking Broke In September – The Future Is Measured By Brand & Revenue
Search Engine Journal says September's rank tracking outages exposed gaps in keyword-position reporting. The piece sets out brand visibility, AI citations and revenue as the measures to use instead.