Thursday, October 22, 2026
10 stories · 3 topics · 7 outlets
Agent-to-Agent Marketing
1Answer Engines
4Meta says Muse has over 10M users, with shopping a top activity
Meta said on its Q3 earnings call that its Muse app has more than 10 million users and that shopping is one of the top activities, TechCrunch reports. Users are also adopting the app for personal productivity.
ChatGPT ads change marketing: reading intent from the conversation instead of audience attributes
Digiday Japan reports OpenAI is expanding the ChatGPT ads business, which the company says has reached $1 billion in annualized revenue. The article says the ads target intent read from the conversation rather than audience attributes, and that OpenAI frames them as a way to keep the free version available.
ChatGPT Ads expands to 26 new countries as over 100,000 advertisers have used the platform
OpenAI says ChatGPT Ads is now open in 26 more countries and that more than 100,000 advertisers have used the platform. The company says the ads reach people as they explore, compare and decide what to buy inside ChatGPT.
How we built ChatGPT’s novel ad stack for user trust and relevance
OpenAI describes the ad system behind ChatGPT Ads, saying a model reads conversational intent and that ads are kept separate from the answers. The post says the stack is built to serve relevant ads at scale.
Research & Data
5ChatGPT, Claude, Perplexity and Google AI Mode: why their citations cannot be compared
Journal du Net ran 25 French queries three times in each of four AI environments and found wide differences in which sources the tools cite. The article argues a brand has to know what a GEO measurement captures before steering strategy by it.
China Wrote The First GEO Rulebook After A TV Scandal – Western SEOs Should Take Notes
China has published a five-part GEO standard, and Search Engine Journal says it gives Western SEO teams a framework for measuring AI visibility, judging vendors and separating optimization from manipulation. The article links the standard to a television scandal.
Generative AI: for the same buyer, four engines describe four different markets
Journal du Net put the same buyer questions to four AI assistants three times each and found the leading brand changed from one engine to the next. The piece says being named in an answer is not the same as being recommended.
AI Overviews have nearly doubled across five commercial search modifiers
Semrush says AI Overviews now appear on 88% of the commercial keywords it tracked, up from 46%. The study breaks the change out by reviews, pricing and comparison modifiers.
GEO myths put to a data check: what 96,418 URLs reveal about AI citations
SISTRIX compared 48,527 pages cited by ChatGPT, Google AI Mode or AI Overviews with uncited pages from the same domains, drawn from 96,418 URLs in its AI index, to test common GEO advice. The company says small samples mislead: the measured effect of FAQ schema reversed as its sample grew. It lists template items, such as a table of contents, Article schema, an author box with a photo and a visible update date, and per-page items, such as an FAQ block with schema, a TL;DR and a question used as an H2.