Tuesday, September 29, 2026
9 stories · 2 topics · 5 outlets
Agent-to-Agent Marketing
2Answer Engines
7Asahi Shimbun starts offering an AIO/GEO tie-up ad menu to get brands cited by generative AI
Asahi Shimbun has started selling an AIO/GEO tie-up advertising menu that places advertiser content on asahi.com so generative AI tools are more likely to cite the brand, according to Web担当者Forum. The pitch rests on asahi.com being a domain AI systems already treat as trustworthy. Marketers who want AI citations should expect news publishers to sell that trust as ad inventory and should compare the price with what earned coverage on the same sites costs.
ChatGPT sends 22 times more traffic to websites than its main competitors
BrightEdge data reported by Siècle Digital says ChatGPT accounted for 95.1% of AI referral traffic to websites in August, about 22 times more than its main competitors, though the market is still small next to traditional search. Treat ChatGPT as the only AI referrer worth optimizing for at this point, and track whether that share holds as the other assistants grow.
The usefulness of attribution for AI Search
Kevin Indig argues that attribution was built to allocate advertising budget, using cookies and clicks, and that it never fit non-paid marketing well. He writes that as cookies and clicks fade, teams need a different way to decide where budget goes outside advertising, and he works through the question with George Bonaci, vice president of growth at Ramp. Marketers reporting on AI visibility should expect to defend that spend with measures other than last-click attribution.
Court Filing Quotes OpenAI Engineer: Users “Won’t Click” Links
A court brief quotes an OpenAI engineer saying users "won't click" links, and cites Microsoft data showing lower click-through rates in Bing Chat than in search, Search Engine Journal reports. Expect fewer visits from AI answers even when your brand is named, and measure AI visibility by citations rather than by clicks.
Hakuhodo Marketing Systems adds support for Adobe Brand Visibility to strengthen its GEO service
Hakuhodo Marketing Systems says it now supports Adobe Brand Visibility, adding AI mention tracking and page fixes to its GEO service. The agency cites data that one in 16 consumers first encounter a new brand through an AI tool. Marketers shopping for GEO help should ask which answer engines a tool covers and whether it only reports mentions or also changes the pages behind them.
Google Rolls Out AI Mode Info Monitoring To All Users Globally
Google is rolling out AI Mode's information monitoring to all users globally, with ongoing updates and suggested monitoring tasks shown inside Search, according to Search Engine Journal. The feature lets a user track a topic as AI Mode adds new information about it. Marketers watching how their brand appears in AI Mode should add these monitoring tasks to their AI-visibility routine now that Google surfaces them to everyone.
CallRail Makes ChatGPT Ads Measurable For SMBs And Marketing Agencies
CallRail released an integration that lets small businesses and agencies attribute calls, texts and forms to ChatGPT ad campaigns, send conversion data back to OpenAI, and compare performance with other channels. If you run ChatGPT Ads, plan to report calls and form fills as conversions instead of relying on impressions.