Sunday, November 1, 2026
10 stories · 5 topics · 7 outlets
Search & Platforms
1Industry
1Answer Engines
5Accurate Facts Can Still Produce A False AI Answer, And Courts Are Starting To Hold The Platform Responsible
An AI answer can merge a brand with a similarly named business even when every fact it draws on is accurate, producing a reply that is wrong about the company. Duane Forrester says courts have started to hold platforms responsible for such answers, and that the defence is to make a brand's entity unmistakable.
Google Reveals How AI Search Is Reshaping What Users Query
Google's Ads Decoded explores longer AI Mode queries, earlier discovery, and demand for human perspectives. Advertisers can consider those patterns for 2027 planning.
AI Knows Your Brand – It Rarely Puts You On The Shortlist
AI can describe a brand accurately and still leave it off the shortlist it presents to a buyer. Brands are told to track whether AI recommends them, fix outdated sources, and value shortlist visibility.
85% act after an AI recommendation: Criteo survey on the purchase entry point, and the CEO on conversational ads
A Criteo survey found that 85% of people take action after an AI proposal. Criteo's chief executive discussed conversational advertising as an entry point to purchases.
Google Opens Connected Apps Preview For AI Mode & Gemini
Google opened a preview that lets developers bring apps into AI Mode and the Gemini app. Google's policy for the programme bars misleading app descriptions written to get an app picked.
Agent-to-Agent Marketing
1Research & Data
2New asset: AI Search Visibility Pitch Deck
A new AI search visibility pitch deck is intended to make the case to leadership to invest in AI search while attribution is still unreliable. Several requests for one came during an autumn speaking circuit.
20 Best ChatGPT Tracking Tools in 2026: A Quick Comparison
ChatGPT attracts about 5.5 billion visits a month and more than 900 million weekly users, according to Exploding Topics figures. In the US, 77% of people who use ChatGPT treat it as a search engine.