Thursday, October 15, 2026
10 stories · 4 topics · 8 outlets
Answer Engines
4AI Search for the Procurement Professional
iPullRank published a guide for procurement teams buying AI search work, covering what AI Search is, the five names vendors use for it (GEO, AEO, LLMO, AIO, AI SEO), and why proposals are hard to compare. The post says AI systems judge a company on what the wider internet says about it, including press, reviews, Reddit and YouTube, as well as its own site.
ChatGPT Ads: skewed results and no profitability, but positive effects
The agency Webloom tested ChatGPT Ads for eight advertisers and found the format builds awareness but not profitability, the Journal du Net reports. The tests also produced biased measurement, according to the agency. Advertisers should treat these results as a reason to keep ChatGPT Ads at test budgets and to question any return figures a vendor shows them from early campaigns.
Does exposure in AI search lead to sales? US media try to measure GEO results
Media companies in the US and Europe are turning GEO into a product they sell to advertisers: Future says its GEO offering has more than 30 clients and renewals, and Ziff Davis says it has several, Digiday Japan reports. One media executive said its GEO menu already brings in real revenue, though the figures are too early to size the market.
Agent-to-Agent Marketing
4How to open your site to AI agents with WebMCP
The Journal du Net explains WebMCP, a protocol that lets a site expose its own actions directly to AI agents instead of making an agent read and click through pages, and it includes a tutorial. Marketers should check which actions on their site, such as search, booking or checkout, can be declared this way, because that is the surface agents will call.
We Tested 122 Shopify ‘Agent-Ready’ Stores To See What That Actually Means
Search Engine Journal says it tested Shopify stores and found that a store can look agent-ready by default while failing as soon as a buyer asks about shipping, pickup or cancellation. The piece lists what to verify in store data before agents can act on it.
AI won’t kill sales jobs — buyers will
According to G2's 2026 Buyer Behavior Report, more than 60% of B2B buyers use or plan to use AI agents in the software buying process, for research, shortlisting and comparison, while people keep the final decision. MarTech writes that whether sales reps keep their jobs will depend on how far buyers trust their own agents to go.
Positive opens its marketing ecosystem to AI agents
Positive says its marketing software now exposes MCP servers so AI agents can retrieve data, chain actions and run several marketing tools inside one conversation, according to Siècle Digital. The claim comes from the vendor.