Wednesday, September 23, 2026
10 stories · 3 topics · 6 outlets
Agent-to-Agent Marketing
3Muse shopping fight: blocked at Amazon, welcomed by Shopify
Meta's personal agent Muse cannot shop on Amazon but works with Shopify, according to OnlineMarketing.de. Muse topped the US App Store charts ahead of ChatGPT and Google Gemini and was downloaded more than 900,000 times in six days after launch. Marketers whose products are sold through assistants should expect access to differ by platform, and check that their catalog works in whichever agent their buyers use.
Designing for agent experience: what matters most when AI agents use your product
The article argues that AI agents browsing, logging in and buying need different interfaces than people, because agents process text and tokens and find visual navigation slow and expensive. It says companies must decide whether to treat agents as new customers or as bots scraping data, using an eBay purchase example. Marketers should review product pages, login flows, and data access with agent use in mind, or decide explicitly to block them.
Answer Engines
6Google AI Overview Links Pushing You To AI Mode Over Web Pages
Google is placing normal-looking links inside AI Overviews that send users into AI Mode instead of to web pages. The links appear at the bottom of the AI Overview and prompt follow-up questions inside AI Mode. Marketers should expect fewer clicks from AI Overview links and watch whether their cited pages still get visits.
ChatGPT Ads Appeared In 47% Of Video Gaming Chats, Data Shows
Data reported by Search Engine Journal shows ChatGPT ads appeared in 47% of video gaming chats among US desktop users, and the ads are becoming more common in retail conversations. The excerpt does not name the data provider behind the figures. Marketers planning ChatGPT ad placements should expect the format to appear in more gaming and retail conversations, not only shopping prompts.
Google's AI contribution pilot pays publishers
Google pays a group of invited publishers through Search Console under its AI contribution pilot, Semrush reports. Citations and links that appear inside AI answers are not what triggers a payment. Marketers should treat a citation in AI Overviews or AI Mode as visibility rather than revenue until Google says what the pilot actually pays for.
Google AI Payment Pilot, Search Profiles At 10,000
Search Engine Journal's SEO Pulse covers Google's test of payments for content that contributes to AI answers, Search Profiles becoming available at 10,000 followers, and Cloudflare splitting AI training crawlers from search crawlers. It also notes Google's John Mueller saying AI position data is hard to report. Marketers should treat AI contribution payments and Search Profiles as early signals of how Google may reward or identify sources in AI search.
The 4 Best Link Building Tools for Earning AI Citations
Rankshift reviews four link building tools for earning citations from third-party sites that language models often cite. It argues that content on a company's own site is no longer enough for AI search. Marketers should treat link building as part of AI citation work and evaluate tools by whether they find sources AI answers already trust.
Which Data Sources Should You Care About For AI Search?
The post gives a tiered view of the data sources AI search pulls from, saying AI search uses more sources than most SEO teams track. It tells readers which sources to check first. Marketers should use the tiers to decide where to spend citation and visibility work instead of tracking every possible source equally.